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Rohit Udapure

WordPress monthly maintenance

Checklist for WordPress Monthly Maintenance

By | Tips | No Comments

Now that you’ve finally decided to use WordPress as your website’s platform, you might either be spending time over DIY’ing it yourself or would have handed over the project to a professional developer. In either case, when it comes to WordPress monthly maintenance, the responsibility falls in your court.

With every significant advancement, search engines continue to pressurize older websites, especially the ones using older technology. The bottom line here is that if you don’t look after the requirements of your websites, it will decrease in terms of results.

So, to ensure that you get fantastic compliments, amazing traffic influx, and most importantly, a high number of sales, it’s time to take care of your vital asset – that’s your website. But, how can you do that? Here is the checklist that will help you maintain your website on a monthly basis. Now, it’s time to learn and apply.

Backing Up the Website:

In the world of uncertainties, the importance of backup isn’t denied. Being a mandatory process, backups are the saviors that can help you get back over your feet, in case some adversity takes down your website completely.

Backup

Basically, it doesn’t have to be a problem with your WordPress website, but you never know how the problem arises. What if your hosting shuts down? Or, what will you do if your website gets hacked? If you have adequate backup, bringing back the site will not be that difficult.

Although it’s recommended to take a daily or weekly backup, however, if not that frequently, a monthly backup is something that should be on your checklist for sure. Also, it’s important to store the backup in different locations, both online and offline, to be on the safe side.

Updating Plugins & Themes:

With constant updates and upgrades taking place, current versions are becoming obsolete real quick. It implies almost everything related to technology, including the core of your WordPress, themes, plugins, and so much more.

In such a scenario, keeping pace with advancement is quite important so as to safeguard the tools from potential risks. Therefore, whether you’re using premium WordPress plugins and themes, or the free versions; keeping them updated is essential.

Moreover, with every update that you execute, the chances of obtaining new features become higher as well. And then, there are always some risks that you carry with yourself if you use outdated versions. These risks can be as grave as opening the entrance for hackers to exploit the data.

Downtime Notification:

Every second that you spend dealing with the downtime of the website may impact your traffic and conversions tremendously, especially if your site receives a massive amount of daily traffic. With frequent downtime, not just you can lose visitors, but your brand’s reputation might get damaged as well.

Surely, your hosting service has to play a huge role behind your website going down now and then. While once or twice is acceptable, if it’s frequently happening, it might be an indication of serious trouble.

Thus, every month, make it a habit of checking up on the downtime of your website. If you find it recurrent, maybe it’s time to exchange a few words with your hosting provider. And, if still, things don’t seem like going on the track, how about changing the operator once and for all?

Protection Against Hackers:

Considering how WordPress powers a third of the entire web, it’s a favorite spot for hackers. For intruders, who have already sharpened their skills way more than you can imagine, hacking innumerable websites developed on WordPress wouldn’t be an easy thing.

Although the team of developers behind WordPress takes some strict measures to prevent this trespassing, you cannot simply rely upon the platform and do nothing. For every month, try and implement at least one such policy or technique that would strengthen the security of your website.

Whether it’s experimenting with a new WordPress backup plugin or taking some cautious measures, you must make sure that the security of your site is uptight and cannot be played around with. Keep a tab over every activity that happens on your website and takes prompt action whenever you feel something suspicious.

Monitor Traffic & Rankings:

Although you might be quite excited about getting a steady flow of traffic, if at all it’s a possibility for you currently, however, can you mention the exact numbers of visitors you’ve been receiving each alone? Or, let alone the number, can you just talk about whether your traffic went up or down without getting confused?

Ranking

There are high chances of you not knowing a thing about it. If you’re scratching your head over it, now is the time to take charge. Keeping an eye over your traffic and search engine rankings can be a gamer changing scenario for your business.

You can easily use this data to achieve a variety of goals, including content marketing campaigns, SEO strategy, and much more. Hence, it’s important to know the amount of traffic you’re getting and how you’re getting it along with the rank that you have on search engines.

Remove Unwanted Users:

While you clear other things from your site every month, eradicating inactive users from there is an important step that you can take to keep the security risk at bay. These users can be anyone who has got access to their site in any way.

They can be co-workers who have switched divisions or left the company. If they still have login credentials of your theme support, authors section, or any other area of the website, make sure you change the credentials and remove those users.

Even if you decide to keep those passwords, you may never know whether the credentials are secure or not. What if they’ve shared the access with others too? What if hackers are wary of their email addresses and launch attacks against your site through these IDs? There are many possibilities to make sure that you’re taking stern actions.

Loading Time of the Website:

When it comes to understanding WordPress monthly maintenance, you must count upon the loading speed of your website. Of course, the internet is full of tips and techniques that can help you decrease the website’s loading time, but there isn’t any point if you aren’t making use of it.

Nobody wants to linger around a website that takes eons to load properly. Even if you think that your site’s loading time currently is perfect, it might not remain consistent next week or month. Therefore, you must keep checking it periodically.

After all, it’s even important for search engine ranking, considering how Google keeps the loading time in mind while ranking websites. Generally, make sure that your website doesn’t take more than 2 seconds to load properly. If it’s taking longer than that, optimize it carefully to get better results.

Website Cleanup:

It isn’t tough for any WordPress website to get weighed down, especially if you’re too much focused on creating content and not emphasizing on other things. That’s the reason why you should be executing a monthly cleanup on the website.

Cleanup

It should include the following things:

Plugins:

Make sure there aren’t any untested or bad plugins and verify that the support from the developers as well as the reputation is rock solid. Also, if there are any inactive plugins, remove them instantly.

Themes:

You must confirm that only those themes are there that actually belong in that place. And then, keep in mind that the quality is good enough and the support forum come up with updates frequently.

Images:

Next, you must review the media storage and verify that every image is completely optimized. Also, if there is any image that doesn’t belong in your website, remove it then and there.

Database:

Every month, you must also run a thorough scan through the database to look out for unjustified changes to files and clean them out if they aren’t required anymore.

Front-end Audit:

Amidst everything else, it’s also important to check out the website from the front-end every month. This activity should include:

  • Review of code to make sure it’s up-to-date
  • Ensuring accessibility
  • Testing design’s responsiveness
  • Repairing or removing broken links
  • Repairing anything else that is essential and would be broken, such as feeds, checkout, contact forms, clickable buttons, internal search, and more.

In other words, while constantly working on the backend, don’t miss upon the other factors. Thus, take some time and walk through the front end of your website.

Summing Up:

Irrespective of the niche of your website and the operations that are executed over it, concentrating on WordPress monthly maintenance is extremely important to shoo away unwanted problems. By now, you’d obviously have understood it, isn’t it? Pay special attention to the tips mentioned above and execute them without any delay.

Such maintenance tasks will help you keep the website updated seamlessly. So, instead of neglecting now and regretting later, take the preventive measures today and keep fixing your website periodically.

website backup plugin

Why You Should Backup Your Website

By | Blog | No Comments

Having a website calls for numerous responsibilities, including the need to keep it protected from online threats and hackers. In such a scenario, the concept of backing up the site comes to the rescue. Being in the business, you might be familiar with the importance of backing up the site, whether with a website backup plugin or manually.

However, unfortunately, not several of the rookies take it as seriously as they should. This is to do with the perception that reassures them that everything is going to be fine. But, what if it doesn’t go the way you’d have imagined?

There are innumerable people who consider the idea of backing up either costly or time-consuming. In reality, it’s none of them. One thing that you must remember is if something happens to your site, you can lose everything overnight if your site isn’t backed up properly.

So, here are a few reasons that should be persuasive enough to let you understand why you should backup your website without any more delay.

Server May Outage:

Undeniably, there isn’t any hosting company across the world that can assure you 100% uptime and more than perfect reliability. Even the best of their kind can face serious problems with their datacenters. And, if that happens, you may have to come across several hassles, including irregular downtime.

In the past, outages have been caused because of numerous reasons. It can be a software failure, change in the structure of the server, or even a hard drive failure. Whenever a server goes down, your company might retrieve your data successfully.

However, if you or your hosting company wasn’t backing up your site, you may have to do with the old version of your website. It can be as old as when it was newly developed. In such a situation, you’d have to work from scratch, which can be frustrating, right?

Original Version Might Become Obsolete:

Most of the times, people build their website on their computers and assume that it’s protected just because they’ve backed up the hard drive. If you also belong to the same category, you should know that your point of view is completely wrong.

With each passing week and month, your version becomes outdated. On top of that, if you’re executing search engine optimization on the site, you’ll be making a lot of changes and tweaks to the language, content, and more.

Meanwhile, if you aren’t updating the version that’s on your computer, the initial version will be removed eventually from the website. And, you’ll be left with nothing but a mere piece of fragments as to what edits you made to your site.

Mistakes can Happen Any day:

Humans and mistakes have a very close relation. You might be committing grave mistakes all your life. Don’t worry; everyone is sailing in the same boat. Sometimes, mistakes become unavoidable. What if you clicked a wrong button or deleting an important folder by accident?

The next thing that you might experience is that your entire website has crashed down, just because of that one mistake. You cannot just assume that your hosting provider might have your latest backup and you can access it seamlessly.

Most of the hosting providers offer backup as an add-on service. And, if you haven’t bought that, know that your sleepless nights and endless amount of money invested on the website can vanish just within a minute. Hence, it’s important to be on the safe side. Having a WordPress platform, you can discover various premium WordPress plugins to help you out with this problem.

Updating the Site can be a Mistake:

Sure, updating systems, websites, programs and an abundance of other features is quite important. Whether it’s related to software or hardware, updating every system is vital. And, undoubtedly, it should be done periodically.

Updating to the latest version may include enhanced features of security, safety, and more. However, whenever you update your website, you shouldn’t forget the potential risk that your site comes under. Therefore, taking a backup becomes unavoidable to prevent damage.

While you might be thinking that you’re doing good to your site by updating it to the latest version, however, the possibility is that you might not have paid enough attention towards the negative aspect. Once you’ve taken the backup, you wouldn’t have to be worried about anything.

Your Website Can Get Hacked:

Currently, WordPress has bagged the position of the most commonly used content management system. It can be proved from the fact that today, almost 27% of the websites have been developed on this platform. Also, since it’s an open-source platform, everyone can have access to the core coding.

Whenever WordPress updates its core files, available vulnerabilities become prevalent in the hackers’ community. And then, hackers inject their malware bots in such website that were not updated frequently.

If you’re using WordPress, this can become a grave issue for you.  Being a business owner, you might have a hectic schedule, it’s obvious. So, even if you don’t have enough time in your hand, you can use a website backup plugin to keep the site protected from unwanted intruders.

Computers Can Crash:

A majority of users think smart and keep local website backups on their computer hard drive. Is it really a smart move or they only think that they though smart? Let’s make it clear, by doing so, you’re calling for danger on your own.

While it is surely a good practice to keep the backup stored in your computer, however, if you’re solely relying upon it, that’s where things go awry. Even computers can crash anytime, and you can wash your hands off of your data.

Instead of just backing up your website online or keeping the backup stored in your computer, use multiple sources or platforms. You can keep the backup folder in your Google drive, in your email, or can also store it in an independent hard disk.

Malware & Viruses Can Attack:

Malware and viruses work a bit different in comparison with a website getting completely hacked. These Trojan horses, viruses, and other kinds of malware files are similar to small bugs that can infiltrate your entire system, unknowingly, to bash your website left, right and center.

Each day, more than a million pieces of malware are being created. Shocking, isn’t it? Even if nobody is putting them in your site, it’s possible that you might end up downloading on your own, without paying much attention over it.

The download can happen through any third-party application, plugin, theme, etc. Or, these viruses may even slip inside your website through a loophole. Having a backup will make sure that restoration happens as soon as something goes wrong.

Maintain Client Relationship:

Not just for your company as a whole, but backups are even important for your clients and customers. By taking up preventive measures, the chances of your website getting hacked significantly decrease. This can provide reassurance to your visitors as far as their data is concerned.

If you deal in online transactions or your target users are sharing their sensitive information with you, it becomes your responsibility to let them know about the security measures that you’re taking with your website.

It will not just keep them away from stress but will also establish your brand’s credibility across the market. Your users will be able to trust you better.

Be Smart & Backup:

Now that you know all the risks that can incur over your site without a backup, it’s time to take action. There is a variety of premium WordPress plugins that can be used to ensure utmost safety and security.

Regardless of what you think or do, the only aspect worth remembering is that a backup can open doors to several possibilities. It can make your customers trust you and can also give you the peace of mind that everything is under control.

So, instead of just lingering around and taking things for granted, start backing up your site right away.